上海美创医疗器械有限公司

General Information

SHANGHAI MICRO MEDICAL has compiled a successful track record with continued growth. With its management expertise, capital, and extensive network, SHANGHAI MICRO MEDICAL is uniquely positioned to promote innovative medical products throughout Mainland China.

Company: Shanghai Micro Medical Devices Co., Ltd.

Establishment: April 2000

Registered Capital: RMB 1,000,000 (CNY)

Head Office:

15D Foresight Business Centre,

768 Xietu Road, Shanghai 200023, China

Tel: +86 21 5301 5992 Fax: +86 21 5301 5991

Subsidiary Company:

Beijing BOS Medical Devices Co., Ltd.

Shanghai BOS Medical Devices Co., Ltd.

Guangzhou BOS Medical Devices Co., Ltd.

Number of Employees: 60

Products Representation:

AngioDynamics interventional radiology products (Exclusively nationwide, from Jan 01, 2004 to present)
Angiotech (formerly PBN Medicals & MD Tech) interventional radiology products (Exclusively nationwide from July 1, 2004 to present)
Argon percutaneous sheath introducers (From Sept 2004 to present, exclusively nationwide)
ClearStream PTA balloons (Exclusively nationwide from July, 2007 to present)
SP Medical Hydrophilic Guide Wires(Exclusively nationwide from Sept 2008 to present)

Management Team

President & CEO: Tony Liu

Worked for Honest Medical (the general distributor for all COOK products in China) since 1995 - interventional radiology products
Established SHANGHAI MICRO MEDICAL in 2000

Vice President, Business Development: Terry Wu

Worked for Hewllet-Packard from 2002 to 2005
Joined SHANGHAI MICRO MEDICAL as from 2005
Responsible for the international communication and seeking for new product lines

Vice President, Sale and Marketing:Tong Wang

Worked for Cordis Endovascular for 5 years
Joined SHANGHAI MICRO MEDICAL as from 2010
Responsible for the sales & marketing department in supporting the direct sales and the distribution network

Market Entry Strategies

In China, the registration and approval processes must be completed before actual sales can take place. Registration and approval processes are a large burden for those that do not have a clear understanding of the Chinese regulatory system. SHANGHAI MICRO MEDICAL’s accumulated expertise enables us to process registration efficiently and effectively. During the registration process, SHANGHAI MICRO MEDICAL conducts a comprehensive market research in assessing market potential and formulating marketing strategies. Depending on the interventional radiology product type, SHANGHAI MICRO MEDICAL will conduct clinical trials or live demonstrations during the pre-launching period.

Marketing & Sales

The company's sales network quickly responses to the market's demands. SHANGHAI MICRO MEDICAL realizes the 4 major elements i.e. identifying, analyzing, planning and implementing being critical to stay competitive in the market place and capture numerous market shares. Advertising in prominent Chinese medical journals, consulting KOLs and strengthening collaboration between the company and the Interventional Radiologists & Vascular Surgeon are amongst SHANGHAI MICRO MEDICAL’s main marketing activities.

Personnel Development

The company's main assets are its employees and their close working relationship with the customers. As an employee of SHANGHAI MICRO MEDICAL, you are valued and respected. SHANGHAI MICRO MEDICAL provides support and invests like periodic internal and oversea training for employees who desire to challenge themselves with new positions or advancement within the organization. The ultimate goal is to provide customers with the highest level of professional support in every aspect. The company encourages its employees to participate in scientific meetings to keep in touch with the constant evolving market. This is an excellent way to keep abreast of new findings and technology.

Head office

Shanghai Micro Medical Devices Co. Ltd.

15D Foresight Business Centre,

768 Xietu Road,

Shanghai 200023,

Tel: +8621 5301 2620/2621/5992/5993

Fax: +8621 5301 5991

email: info@shmicro.com ; shmicro@gmail.com